JaManKu: Jurnal Manajemen dan Kewirausahaan

Pengaruh Promotion, Visual Merchandising dan Personal Selling terhadap Minat Beli Konsumen PT Shafco Multi Trading Medan

2023-03-29T04:57:56+00:00

This study aims to determine the effect of promotion, visual merchandising, and personal selling in increasing consumer buying interest and using a quantitative method with a sample of 50 people tested through multiple linear regression. The results of the partial study (t test) show that there is a significant influence between Promotion on Purchase Interest, tcount ≥ t table, namely 4.158 > 1.67722) so that Ha is accepted (Ho is rejected). There is a significant influence between Visual Merchandising on Purchase Intention (t count ≥ t table, namely 2.425 > 1.6772) so that Ha is accepted (Ho is rejected). There is a significant influence between Personal Selling on Purchase Intention (t count ≥ t table, namely 3.502 > 1.67722) so that Ha is accepted (Ho is rejected). The results of the study simultaneously (F test), there is a significant influence between Promotion, Visual Merchandising, and Personal Selling on Buying Interest at PT. Shafco Multi Trading Medan (Fcount ≥ Ftable, namely 47.950 > 3.20) with a significance of 0.000 <0.05 while the Ftable value is based on N with a significant level of 5%, namely dk = n – k– 1 then 50 - 2 - 1 = 47 is 3,20. Because Fcount < Ftable then Ha is accepted (Ho is rejected). The results of the Determination test show that the influence of Promotion, Visual Merchandising, and Personal Selling on Consumer Purchase Interest is 0.758 or 75.8%, while the remaining 24.2% is influenced by other factors not included in this study.

Pengaruh Ketersediaan Modal Kerja dan Biaya Produksi Terhadap Pendapatan UMKM di Kecamatan Medan Timur Kota Medan

2023-03-29T05:06:52+00:00

This research is motivated by the declining UMKMs income in Medan. The decline in revenue is thought to be due to the lack of working capital availability with relatively high production costs. This study aims to determine the effect of the availability of working capital and production costs simultaneously on the UMKMs income in Medan. The population of the sample is 56 UMKMs in East Medan District. Collecting data using multiple linear regression. The results showed that partially the working capital availability variable showed a significant positive effect on UMKMs income in Medan, every increase in the working capital availability variable by 100% led to an increase in UMKMs income by 55.2%, meaning that the condition of working capital availability was not ideal (balanced). to support UMKM production activities. Partially it is known that the production cost variable shows a significant negative effect on the UMKMs income in Medan, every increase in the production cost variable of 100% causes a decrease in UMKMs income by 35.8%, meaning that production costs need to be evaluated so that the prices of goods produced are not too expensive. Simultaneously it is known that the variable availability of working capital and production costs shows a significant positive and negative effect on the UMKMs income in Medan. Based on the test results of the coefficient of determination (Adjust R Square) it is known that the variable availability of working capital and production costs can explain UMKMs income of 84.8%. While the rest (15.2.6%) can be explained by other factors not examined in this study.

Pengaruh Budaya Organisasi, Motivasi Kerja dan Disiplin Kerja terhadap Komitmen Organisasi Pada PT. Charoen Pokphand Indonesia Food Medan

2023-10-07T03:28:55+00:00

This study aims to determine the effect of organizational culture, work motivation, and work discipline on organizational commitment at PT. Charoen Pokphand Indonesia Food Medan. This study uses an associative method with a quantitative approach. In this study, the entire population became the sample, namely 89 employees at PT. Charoen Pokphand Indonesia Food Medan. The data collection technique used in this study was a questionnaire. The data analysis technique used multiple linear regression, normality test, multicollinearity test, and heteroscedasticity test. The results showed that organizational culture has a significant effect on organizational commitment, work motivation has a significant effect on employee organizational commitment, work discipline has a significant effect on organizational commitment, and organizational culture, work motivation, and work discipline have a significant effect on organizational commitment.

PENGARUH GAYA KEPEMIMPINAN, MOTIVASI, REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PT. PERKEBUNAN NUSANTARA II KEBUN HELVETIA

2023-11-17T05:10:19+00:00

The type of research used in this research is quantitative. This research was conducted at PT. Perkebunan Nusantara II Kebun Helvetia. The location of this research is on Jl. Tj. Gusta, Kec. Sunggal, Deli Serdang Regency, North Sumatra 20374. The results of the sample calculation obtained were 114 people out of the total permanent employees in the PT. Perkebunan Nusantara II Kebun Helvetia. The results of the research conducted in this thesis can be concluded that leadership style has a positive and significant effect on employee performance, reward has a positive and significant effect on employee performance, punishment has a positive and significant effect on employee performance and motivation has a positive and significant effect on employee performance.