Perancangan Kemasan Produk Kue Gipang Pangrih Menggunakan Metode Quality Function Deployment
Keywords:
Desain Kemasan, Kue Gipang, Quality Function Deployment, UMKM
Abstract
UMKM Kue Gipang Pangrih merupakan industri yang memproduksi makanan ringan khas kota Cilegon yang dikemas dengan plastik berisi 250 gram. Berdasarkan hasil wawancara dengan pelanggan UMKM Kue Gipang mempunyai kekurangan terkait desain kemasan yang kurang inovatif. Desain kemasan yang hampir sama dengan competitor juga menyulitkan pelanggan dalam memilih produk. Penelitian ini bertujuan mendesain ulang kemasan Kue Gipang dengan menggunakan metode Quality Function Deployment (QFD). Penelitian ini menggunakan 65 responden dengan kriteria responden melakukan transaksi dalam kurun waktu minimal empat bulan terakhir. Hasil importance rating menunjukkan desain visual dan warna kemasan. Rancangan desain kemasan Kue Gipang Pangrih mempunyai kemasan premium yang lebih cerah dengan perpaduan warna putih dan coklat. Bahan kemasan menggunakan karton/art paper dengan kapasitas dua kali lipat desain awal dan lebih tahan menahan beberapa tumpukan kue gipang. Penggunaan kemasan yang baru mampu membantu meningkatkan penjualan selama evaluasi selama 4 bulan. Redesain kemasan dengan menggunakan QFD mampu memberikan rancangan yang mendekati keinginan konsumen sehingga dapat meningkatkan citra UMKM.
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References
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[18] K.-J. Chen, T.-M. Yeh, F.-Y. Pai, and D.-F. Chen, “Integrating Refined Kano Model and QFD for Service Quality Improvement in Healthy Fast-Food Chain Restaurants,” International Journal of Environmental Research and Public Health , vol. 15, no. 7. 2018, doi: 10.3390/ijerph15071310.
[19] T. Parezanović, M. Petrović, N. Bojković, and D. Pamučar, “One approach to evaluate the influence of engineering characteristics in QFD method,” Eur. J. Ind. Eng., vol. 13, no. 3, pp. 299–331, Jan. 2019, doi: 10.1504/EJIE.2019.100013.
[20] Y. T. Chong and C.-H. Chen, “Customer needs as moving targets of product development: a review,” Int. J. Adv. Manuf. Technol., vol. 48, no. 1, pp. 395–406, 2010, doi: 10.1007/s00170-009-2282-6.
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[22] S. Zaim and M. Şevkli, “The methodology of quality function deployment with crisp and fuzzy approaches and an application in the Turkish shampoo industry.,” J. Econ. Soc. Res., vol. 4, no. 1, pp. 27–53, 2002, doi: 10.1.1.512.387.
[23] J. Krstić, “Using possibility of QFD method for development of the" ready-to-go" package,” Acta Graph. Znan. časopis za Tisk. i Graf. Komun., vol. 25, no. 1–2, pp. 37–46, 2014, [Online]. Available: https://hrcak.srce.hr/138198.
[24] E. Vezzetti, S. Moos, and S. Kretli, “A product lifecycle management methodology for supporting knowledge reuse in the consumer packaged goods domain,” Comput. Des., vol. 43, no. 12, pp. 1902–1911, 2011, doi: https://doi.org/10.1016/j.cad.2011.06.025.
[25] P. Verdika, E. Nursanti, and T. Priyasmanu, “Pengembangan Desain Produk Teh Gelas Dengan Menggunakan Metode Quality Function Deployment Untuk Meningkatkan Penjualan Di CV. Tirta Indo Megah,” J. Teknol. dan Manaj. Ind., vol. 2, no. 1, pp. 10–14, 2016, [Online]. Available: https://ejournal.itn.ac.id/index.php/jtmi/article/view/156.
[26] H. Amarilies, I. Sukarno, A. Sari, and E. Nursanto, “Selection of Liquid Organic Fertilizer Packaging by Applying the Concept of Reverse Logistics Using Quality Function Deployment (QFD) Method,” IOP Conf. Ser. Earth Environ. Sci., vol. 1034, no. 1, p. 12060, 2022, doi: 10.1088/1755-1315/1034/1/012060.
[27] M. H. Pulungan, L. D. Hastari, and I. A. Dewi, “Perbaikan desain kemasan produk biskuit brownies menggunakan metode quality function deployment (QFD),” Teknotan J. Ind. Teknol. Pertan., vol. 13, no. 2, pp. 39–46, 2019, [Online]. Available: https://jurnal.unpad.ac.id/teknotan/article/view/23709.
[2] W. Nugroho, F. Habibi, A. Fatah, and S. Supriyadi, “Pembinaan Usaha Aneka Snack di Kampung Simangu, Pagar Agung, Walantaka,” KUAT Keuang. dan Akunt. Terap., vol. 1, no. 1, pp. 35–39, 2018, doi: https://doi.org/10.31092/kuat.v1i1.460.
[3] M. Kristiyanti, “Peran strategis usaha kecil menengah (UKM) dalam pembangunan nasional,” Maj. Ilm. Inform., vol. 3, no. 1, pp. 63–89, 2012, [Online]. Available: https://unaki.ac.id/ejournal/index.php/majalah-ilmiah-informatika/article/view/59.
[4] A. Resalawati, “Pengaruh perkembangan usaha kecil menengah terhadap pertumbuhan ekonomi pada sektor UKM di Indonesia,” Fak. Ekonomi Dan Bisnis Uin Syrif Hidayatullah Jakarta, 2011. [Online]. Available: https://repository.uinjkt.ac.id/dspace/handle/123456789/247.
[5] Y. Suherlan and E. Widiyanti, “The model of eco-friendly packaging center to increase the competitiveness of MSMEs’ local products,” IOP Conf. Ser. Earth Environ. Sci., vol. 905, no. 1, p. 12072, 2021, doi: 10.1088/1755-1315/905/1/012072.
[6] Y. Suherlan, M. Hermansyah, A. Choiroel, and W. Emi, “Model Balai Pengembangan Kemasan Ramah Lingkungan untuk Meningkatkan Daya Saing Produk Lokal UMKM Pangan Olahan Menghadapi Pasar Global,” 2016, [Online]. Available: https://psp-kumkm.lppm.uns.ac.id/wp-content/uploads/sites/21/2016/11/yayan-suherlan_1.pdf.
[7] T. Wicaksono, M. B. Hossain, and C. B. Illés, “Prioritizing Business Quality Improvement of Fresh Agri-Food SMEs through Open Innovation to Survive the Pandemic: A QFD-Based Model,” Journal of Open Innovation: Technology, Market, and Complexity , vol. 7, no. 2. 2021, doi: 10.3390/joitmc7020156.
[8] D. Y. Irawati, M. L. Singgih, and B. Syarudin, “Integrasi Quality Function Deployment (QFD) dan Conjoint Analysis untuk Mengetahui Preferensi Konsumen,” J. Optimasi Sist. Ind., vol. 13, no. 2, pp. 618–640, 2014, doi: https://doi.org/10.25077/josi.v13.n2.p618-640.2014.
[9] A. Fitriani and H. Purnomo, “Perancangan dan Pengembangan Bed Shower Menggunakan Metode Quality Function Deployment (QFD) Berdasarkan Prinsip Ergonomi,” J. Sist. dan Manaj. Ind., vol. 2, no. 2, pp. 85–92, 2018, doi: 10.30656/jsmi.v2i2.629.
[10] S. Setiyawan, A. Nalhadi, G. Ramayanti, and S. Supriyadi, “Perancangan Tracker Crankshaft Hydraulic Dengan Metode Quality Function Deplyoyment (QFD),” in Prosiding Seminar Nasional Riset Terapan| SENASSET, 2017, pp. 176–182.
[11] M. Faishal et al., “Integrated approach to customer requirement using quality function deployment and Kansei engineering to improve packaging design,” Asia-Pacific J. Sci. Technol, vol. 26, no. 2, pp. 1–10, 2021, [Online]. Available: https://so01.tci-thaijo.org/index.php/APST/article/view/240348/167137.
[12] M. F. B. Harahap, A. Mubarak, and A. Suzianti, “Designing a Green Food Delivery Packaging with QFD for Environment (QFDE) and TRIZ,” IOP Conf. Ser. Earth Environ. Sci., vol. 464, no. 1, p. 12004, 2020, doi: 10.1088/1755-1315/464/1/012004.
[13] A. R. Harjaningrum, “Analisis Implementasi Quality Function Deployment pada Kualitas Desain Produk Kursi Ukir dengan Menggunakan House of Quality,” Universitas Sebelas Maret Surakarta, 2010. [Online]. Available: https://digilib.uns.ac.id/dokumen/detail/22127/ANALISIS-IMPLEMENTASI-QUALITY-FUNCTION-DEPLOYMENT-PADA-KUALITAS-DESAIN-PRODUK-KURSI-UKIR-DENGAN-MENGGUNAKAN-HOUSE-OF-QUALITY-Studi-Pada-Perusahaan-Mebel-Kursi-Ukir-Mulyo-Furniture-Kabupaten-Klaten.
[14] M. Benner, A. R. Linnemann, W. M. F. Jongen, and P. Folstar, “Quality Function Deployment (QFD)—can it be used to develop food products?,” Food Qual. Prefer., vol. 14, no. 4, pp. 327–339, 2003, doi: https://doi.org/10.1016/S0950-3293(02)00129-5.
[15] J. R. Hauser and D. Clausing, “The house of quality,” Sloan Bus. Rev., vol. 34, no. 3, pp. 61–70, 1993, [Online]. Available: https://search.iczhiku.com/paper/2hKAXQgmzUSlpQSq.pdf.
[16] L. Cohen, Quality Function Deployment: How to Make QFD Work for You. New Jersey: Prentice Hall, 1995. [Online]. Available: https://books.google.co.id/books?id=3wBUAAAAMAAJ
[17] C. P. M. Govers, “What and how about quality function deployment (QFD),” Int. J. Prod. Econ., vol. 46–47, pp. 575–585, 1996, doi: https://doi.org/10.1016/0925-5273(95)00113-1.
[18] K.-J. Chen, T.-M. Yeh, F.-Y. Pai, and D.-F. Chen, “Integrating Refined Kano Model and QFD for Service Quality Improvement in Healthy Fast-Food Chain Restaurants,” International Journal of Environmental Research and Public Health , vol. 15, no. 7. 2018, doi: 10.3390/ijerph15071310.
[19] T. Parezanović, M. Petrović, N. Bojković, and D. Pamučar, “One approach to evaluate the influence of engineering characteristics in QFD method,” Eur. J. Ind. Eng., vol. 13, no. 3, pp. 299–331, Jan. 2019, doi: 10.1504/EJIE.2019.100013.
[20] Y. T. Chong and C.-H. Chen, “Customer needs as moving targets of product development: a review,” Int. J. Adv. Manuf. Technol., vol. 48, no. 1, pp. 395–406, 2010, doi: 10.1007/s00170-009-2282-6.
[21] N. O. Erdil and O. M. Arani, “Quality function deployment: more than a design tool,” Int. J. Qual. Serv. Sci., vol. 11, no. 2, pp. 142–166, Jan. 2019, doi: 10.1108/IJQSS-02-2018-0008.
[22] S. Zaim and M. Şevkli, “The methodology of quality function deployment with crisp and fuzzy approaches and an application in the Turkish shampoo industry.,” J. Econ. Soc. Res., vol. 4, no. 1, pp. 27–53, 2002, doi: 10.1.1.512.387.
[23] J. Krstić, “Using possibility of QFD method for development of the" ready-to-go" package,” Acta Graph. Znan. časopis za Tisk. i Graf. Komun., vol. 25, no. 1–2, pp. 37–46, 2014, [Online]. Available: https://hrcak.srce.hr/138198.
[24] E. Vezzetti, S. Moos, and S. Kretli, “A product lifecycle management methodology for supporting knowledge reuse in the consumer packaged goods domain,” Comput. Des., vol. 43, no. 12, pp. 1902–1911, 2011, doi: https://doi.org/10.1016/j.cad.2011.06.025.
[25] P. Verdika, E. Nursanti, and T. Priyasmanu, “Pengembangan Desain Produk Teh Gelas Dengan Menggunakan Metode Quality Function Deployment Untuk Meningkatkan Penjualan Di CV. Tirta Indo Megah,” J. Teknol. dan Manaj. Ind., vol. 2, no. 1, pp. 10–14, 2016, [Online]. Available: https://ejournal.itn.ac.id/index.php/jtmi/article/view/156.
[26] H. Amarilies, I. Sukarno, A. Sari, and E. Nursanto, “Selection of Liquid Organic Fertilizer Packaging by Applying the Concept of Reverse Logistics Using Quality Function Deployment (QFD) Method,” IOP Conf. Ser. Earth Environ. Sci., vol. 1034, no. 1, p. 12060, 2022, doi: 10.1088/1755-1315/1034/1/012060.
[27] M. H. Pulungan, L. D. Hastari, and I. A. Dewi, “Perbaikan desain kemasan produk biskuit brownies menggunakan metode quality function deployment (QFD),” Teknotan J. Ind. Teknol. Pertan., vol. 13, no. 2, pp. 39–46, 2019, [Online]. Available: https://jurnal.unpad.ac.id/teknotan/article/view/23709.
Published
2022-09-30
How to Cite
Nalhadi, A., Subentar, B., & Supriyadi, S. (2022, September 30). Perancangan Kemasan Produk Kue Gipang Pangrih Menggunakan Metode Quality Function Deployment. JiTEKH, 10(2), 52-59. https://doi.org/https://doi.org/10.35447/jitekh.v10i2.560
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JITEKH
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