ASUMSI: Journal of Economics, Management and Business is published by the Department of Economics and Business at University of Harapan Medan in 2023. ASUMSI is a generalist; academic review covering all fields of economics, management, and business. The journal seeks to examine the emerging and state of the art future innovations in business, economics and management made possible by advances in information, communication, and technologies. We welcome contributions covering all fields of business innovations including, but not limited to information, communication and technologies applications in business, cost and revenue model, business ethics, business strategy, applications of innovation in business and management, entrepreneurship & innovation, information systems, international business & cross-cultural studies, marketing, organization studies, general management as well as micro and macro economics.