ASUMSI: Journal of Economics, Management and Business is open access and peer-reviewed published by Department of Management, Faculty of Economics Business, Universitas Harapan Medan, Indonesia. This journal published three a year (January, May and September). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy, Digital Marketing and Enterpreneurship. We welcome contributions covering all fields of business innovations including, but not limited to information, communication and technologies applications in business, cost and revenue model, business ethics, business strategy, applications of innovation in business and management, entrepreneurship & innovation, information systems, international business & cross-cultural studies, marketing, organization studies, general management as well as micro and macro economics.