Penguatan Kompetensi Pengelola Istana Maimun melalui Pelatihan Penulisan Konten Promosi Berbahasa Inggris Berbasis Warisan Budaya Melayu Deli

Abstract

This community service program aimed to enhance the competence of Istana Maimun managers in developing English promotional content based on Malay Deli cultural heritage. The program was conducted through a training activity involving 18 participants with several stages, including coordination, material delivery, writing practice, mentoring, and evaluation. The main problem identified was the participants’ limited ability to transform local cultural information into communicative and attractive English promotional content for international tourists. The program effectiveness was evaluated through pre-test and post-test assessments, observation sheets, and participant satisfaction questionnaires. The results revealed an improvement in participants’ competence, indicated by an increase in the average score from 59.63 to 85.56, representing a 43.49% improvement. Furthermore, the observation score increased from 2.30 to 3.72, while participant satisfaction reached an average score of 4.74 out of five. This program demonstrates that practice-based training can strengthen English writing skills and enhance participants’ ability to promote Malay Deli cultural identity more effectively.