THE FEATURES OF IDEATIONAL MEANING IN MS GLOW SKINCARE ADVERTISEMENTS FOR WOMEN

Authors

  • Assyifa Dara Humairah simatupang universitas harapan medan

DOI:

https://doi.org/10.35447/vernacular.v5i1.1178

Keywords:

Ideational, Transivity, MS Glow

Abstract

This study aims to reveal the existence of ideational meanings contained in MS GLOW skin care product advertisements where the existence of these meanings can influence women's way of thinking and persuade them to buy the product.The researcher here collects the data related to the study by capturing on Ms Glow website.The theory used in this research is transitive theory.The ideational meaning is obtained from the transitivity system analysis.There are six processes that appear in MS Glow skin care product advertisements which consist of material, relational and mental processes.The most dominant process that appears is the material in which the process is used to represent women's products and attitudes.

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References

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Published

2025-07-01

How to Cite

simatupang, A. D. H. (2025). THE FEATURES OF IDEATIONAL MEANING IN MS GLOW SKINCARE ADVERTISEMENTS FOR WOMEN. Vernacular: Linguistics, Literature, Communication and Culture Journal, 5(1), 375–382. https://doi.org/10.35447/vernacular.v5i1.1178