THE FEATURES OF IDEATIONAL MEANING IN MS GLOW SKINCARE ADVERTISEMENTS FOR WOMEN
DOI:
https://doi.org/10.35447/vernacular.v5i1.1178Keywords:
Ideational, Transivity, MS GlowAbstract
This study aims to reveal the existence of ideational meanings contained in MS GLOW skin care product advertisements where the existence of these meanings can influence women's way of thinking and persuade them to buy the product.The researcher here collects the data related to the study by capturing on Ms Glow website.The theory used in this research is transitive theory.The ideational meaning is obtained from the transitivity system analysis.There are six processes that appear in MS Glow skin care product advertisements which consist of material, relational and mental processes.The most dominant process that appears is the material in which the process is used to represent women's products and attitudes.
Downloads
References
Chaer, A. (2014).Linguistik Umum: Kajian Teoritis dan Praktis.Jakarta: Rineka Cipta.
Etnawati, S., Wibowo, H., & Prabowo, S. (2019). "The Role of Physical Appearance in Beauty Advertisements." Journal of Advertising Research, 59(3), 238-249.
Gerot, L., & Wignell, P. (1994).Making Sense of Functional Grammar.Sydney: Antipodean Educational Enterprises.
Halliday, M. A. K. (1973).Explorations in the Functions of Language.London: Edward Arnold
Halliday, M. A. K. (1985).An Introduction to Functional Grammar.London: Edward Arnold.
Handriana, H., & Aulia, F. (2021). "Beauty Standards and Cultural Influences in Advertising." Cultural Studies Review, 15(2), 88-102.
Kotler, P., & Keller, K. L. (2009).Marketing Management. Upper Saddle River, NJ: Pearson Prentice Hall.
Lestari, Y. (2020). "The Influence of Western Beauty Ideals on Asian Advertising." Journal of International Advertising, 28(3), 150-165.
Mediarti, M., & Hadita, N. (2022).** "The Influence of Beauty Advertisements on Societal Standards." Indonesian Journal of Communication, 19(1), 67-80.
Morissan. (2010).Dasar-Dasar Periklanan: Pengertian dan Konsep. Jakarta: Rajawali Pers.
Nagara, N., & Nurhajati, J. (2022)."Westernized Beauty Standards in Indonesian Advertising: A Critical Analysis." Journal of Media and Communication Studies, 14(2), 45-56.
Sidiq, A., & Choiri, M. (2019).Metodologi Penelitian Kualitatif: Konsep dan Praktik. Jakarta: Penerbit Kencana.
Sugiharti, N. (2018)."Cultural Variations in Beauty Standards: A Comparative Study." _Asian Journal of Social Science, 46(1), 22-39.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Assyifa Dara Humairah simatupang
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
.png)
